Animotto- 25 word pitch

Audience profile

Audience Profile

The genre of our music video is Hip Hop so the main target audience will be people who enjoy Hip Hop. However, we have put a twist in the video which can also relate to people who play sport as we have twisted Hip Hop with sport. In the UK (using UK tribes) the group of people who our video will relate to most is the Get Paid Crew, these are people who think a lot about money and aspire to people like JAY Z (who is a Hip Hop rapper). As we are twisting the video with sport, it can also relate to the UK tribe Sport Junkies. These are the people who have devoted their lives to sport since they were born. Our video is based on people growing up with sport and has a hip hop song in the background which adds the twist to it. The age of our target audience can pretty much be any one as we have decided on making our video inspiring so all people can enjoy it. But with the Hip Hop song playing in the background, we think that song is more linked to people in their teens to mid 20's as it is an old song but has a very catchy beat to it. It is also mainly just men from 14-26 but the music video itself can be enjoyed by everyone

Moodboard- Our music video inspiration

This moodboard has been carefully constructed to represent the culture and genre we are aiming to tackle with our music video.The pictures represent diffrent areas of inspiration that we have genrated as a team.  It features artists such as: 50 Cent, Jay-Z, Kanye West, Drake, Eminem, Lil Wayne and T.I.

music video Ideas 1#

This is a good idea because the existing music video is quite old and dated, however  it would be hard to match the existing video with our budget and range of actors.


This is an exceptional idea as the location would be obvious props would easy to obtain however verbally it would be hard for someone to sing this as it requires a professional tone and flow.
I particaukllly like this song as has catchy lyrics as well as a complimenting beat, the original video was shoot in a simple backround relying on special effects however if we we were to produce this video it would prove diffuiculy to percieve it as being authentic