Our final Music video

This is our completed video, we hope you enjoy it!

Evaluation Question 4

imac

The iMac was the base of my project, everything in my research and planning was constructed using safari on the mac to perform search queries and save pictures. In terms of planning I was able to construct my Animatic using iMovie, also I was able to upload YouTube videos (pitch). The imac was its fast processor and high definition screen made my project a lot easier, without it I do not think my finished video would be to the quality that it is, this also goes for my final digipak and advert as they too show visible signs of usage from some of the iMacs internal features

Blogger

Blogger was almost like my Notepad/Diary I was able to show a detailed step by step process which shows exactly how I have created my project from research and planning to post the finished video. Blogger is useful as it helps keep your work organised with labels and presents it professionally in a good standard of quality. Without blogger I think I would have found it harder to keep on track with my project and I would have not have had as much information as I received from other teachers (Via their blog)

Twitter

Twitter enabled me to successfully construct a twitter account and post tweets to increase the legitimacy of my artist to a level in which was acceptable for my project, with twitter I was also able to ask people’s opinions and ask my partner about any ideas or faults he was facing, it was a good communication tool as we could share pictures and have open discussions, although phone calling was more appropriate, we liked to use twitter because of the facilities in which you can present media.

Facebook

Facebook was useful in both the research and planning stage as well as the evaluation stages, this is because we were able to look at celebrity’s such as Drakes Facebook page for inspiration (album covers. New music videos etc.) and we were also able to take advantage of the sharing feature in which we shared two drafts of our video and awaited feedback which essentially helped us to construct our video (To a good standard) and to find our real people’s opinions.

Handy cam

The Sony handy cam was also a key piece of technology that was used during my project, being small and light we were able to captures hard and angles which made our video look more professional, however at the same time I personally think this camcorder lacked in quality as it was not meant for as much lighting as we exposed it to. Overall it helped us greatly produce the video we have today and has served us well, if I could go back I would however opt for a professional camcorder that could capture night shots clearer.

Photoshop

Photoshop was used predominantly during my Advert and Digipak stage, it was helpful as I already had a developed skill set from my AS coursework, this means I was able to use the software with no problems, and I could access features which made my Advert and digipak look professional and visually pleasing. Photoshop also allowed me to manipulate my designs to my own specification.

Final Cut Pro

Final Cut pro was use to edit or filmed clips into the video we have today. Final Cut pro comes pre-loaded with numerous features which we attempted to take advantage  of in the end with some training, however overall I think that Photoshop was an essential tool in our operation and I also believe that it has gave our video a professional look.

Evaluation Question 3- What have you learned from audience feedback?

Evaluation Question 2

Evaluation Question 2

How effective is the combination of your main product and ancillary texts ?

 Creating the brand ‘League of Gentlemen’ was not easy as my genre was rap. I had to portray a different side to the genre. As appose to creating a typical rap image, I chose to construct an image based on class and wealth as well as adding in some of the conventional elements. When we chose our song ‘My Life Be Like’ we knew that we did not have to obey the standards of conventional hip hop as the issues discussed in the song are about life and choices that could affect anyone. I chose to name my album Sky High as I thought that the song and the group name all have a sense of wealth and all connote that nothing is impossible e.g. league of gentlemen (it is possible to rap and still be classy) and also the song name ‘My Life Be Like’ shows elements of emotions and feelings directed to both prayer and god (Sky High matches this effect well). As you see in the video I have used various lighting techniques to convey emotion (as well as directing my actor to portray these emotions), when the mood is set to be happy and represent new beginnings I have used a light/dark sunset lighting effects to show the dawn of a new day, this is conveyed in the album name sky high as this to represents regeneration and a possible link to even and the afterlife.

My first draft of my advert and digipak including references to alcohol and the celebrity exclusive lifestyle, this did represent my unconventional image for my rapper, and however it did it too well. The image was almost tainted by the bosting of wealth and superiority over others, this then made me think about what I could construct that would be both original )in some aspect) and have elements of simplicity to make the digipak and advert both seem more classy. . My digipak and poster were purposely linked together with the same picture that I took because I thought that it would identify our brand a little more. There is no picture of the artist on my digipak and advert as I think this keeps in tone with today’s simplistic designs (apple adverts, simple music videos etc.)

Music Video

My music video was has a complex narrative, when asking people after what they thought it was the answers we got were mixed but mostly referenced a new start or new beginnings. We tried to link both of our ancillary texts in our music video, in our own ways. As we both featured in our video we thought it would be clever to reference them then. As you can from the screen shot I am pointing to the sky to reference my album name ‘Sky High’ I think this is effective as it combines my products together and also effectively shows the artist emotions being put into place with an on-going them of aiming to be ‘Sky High’.

Throughout the song you see the journey that the artist goes through from realisation of his life and how he has his money but no meaning to his life spiritually. You see the measures he takers to find himself (drinking, driving for long distances, performing on rooftops and alley ways) you also the story unravel as you see him at the end realise what he has to do, this is not shown in the video to allow viewers to come up with own interpretation, the possibilities are endless. However one thing that is clear is that his ambitious behaviour towards the end agreeing to come back to the ‘studio’ and leaving the alcohol behind in the sunset suggests his problems have floated away into the sky and that his potential whether it be carer wise or individually as a person is sky high.

Evaluation Question 1

Text missing on the last question could not manage to post again.
will get sorted